That it has a balanced weight without being too light or too heavy (like wireless mice often are).
It has a familiarity to 'traditional mouse experience' but that it was a little big and had a 'flat palm' kind of design instead of a 'holding' design to the mouse. The other reviewers pointed out how the construction was sturdy. In a nutshell, I need peripherals that cause minimal wear and tear on my appendages during exceedingly long hours of use. As a result, I tend to avoid 'wireless' mice, as their weight from the added batteries ultimately results in wrist cramps when the darn things turn into a lead rock after about 8 hours of constant use. Such long hours, ranging from 6-14 hours a day, take a hefty toll on my digits while also allowing for 'marathon' reviews of mice and keyboards. Additionally, I am a power gamer and a power computer user - as I both work and game on PC's and Mac's. Mouse reviews are very much like fitted glove reviews, they come down to personal preference and hand size. SteelSeries stickers for you to put wherever you like stickers.
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Honestly, I thought they were placating the designers and easily amused by 'bells and whistles' instead of addressing the real concerns of these items to serious gamers. After experiencing the item myself, I felt the reviews did not accurately reflect the mouse. Before I purchased this mouse, I read a handful of reviews on it.